As a Beauty Industry Expert for 20 years, I felt there was a need for the consumer to better understand how to purchase cosmetics as well as how to apply the products. When I was a consumer, I would purchase every product and every collection known to man. They looked pretty but I would find myself only using my favorite few and had no idea on how to apply them. So the WHY behind Demiere Cosmetics is simple, I want to create a simple approach to purchasing cosmetics as well as the application by using minimal products and still achieving a beautiful look by customizing your look. Your Face, Your Way - Go Custom with Demiere.